The "Epic Split" campaign by Volvo is a highly successful and visually stunning marketing initiative that was launched in 2013 as part of Volvo Trucks' efforts to showcase the precision and stability of their vehicles. The campaign features Jean-Claude Van Damme, a renowned actor and martial artist, performing an incredible and seemingly impossible stunt.

Here are the key details about the "Epic Split" campaign by Volvo:

1. Concept: The central concept of the campaign was to demonstrate the dynamic steering and stability of Volvo Trucks by having Jean-Claude Van Damme perform a split between two moving trucks.

2. Stunt: In the video, Van Damme stands with one foot on the rearview mirror of one truck and the other foot on the mirror of another truck. As the trucks start moving in reverse, they gradually drift apart, causing Van Damme to perform a full split while maintaining balance.

3. Visual Spectacle: The stunt is a visually spectacular and breathtaking display of precision, control, and the stability of Volvo Trucks. It highlights the smoothness and accuracy of Volvo's steering system.

4. Enya Soundtrack: The video is accompanied by Enya's song "Only Time," which adds to the ethereal and mesmerizing quality of the footage.

5. Narration: The video features Jean-Claude Van Damme's narration about his career, life, and challenges, while the split stunt takes place in the background.

6. Precision and Control: The campaign's message is all about precision and control, with the stunt symbolizing the level of control that Volvo Trucks provide to drivers even in challenging situations.

7. Viral Success: The "Epic Split" video quickly went viral on social media platforms and garnered millions of views on YouTube. It became one of the most-watched and talked-about advertisements of the year.

8. Awards and Recognition: The campaign received numerous awards, including several Cannes Lions, for its creativity and effectiveness.

9. Legacy: "Epic Split" is often cited as an example of how an innovative and attention-grabbing marketing stunt can effectively convey a brand's message and showcase its product features.

The "Epic Split" campaign by Volvo Trucks was a remarkable and visually stunning advertisement that not only demonstrated the capabilities of their vehicles but also captured the imagination of viewers worldwide. It showcased the power of creative and memorable advertising to leave a lasting impact on audiences.